Modern Brand Refresh
Heritage Goods Co.
Project Overview
Complete visual identity overhaul for a legacy brand.
The Challenge
An established brand with an outdated visual identity was struggling to connect with younger demographics and appeared inconsistent across touchpoints.
Our Solution
Conducted a thorough brand audit and competitor analysis. Developed a modernized logo and a comprehensive visual identity system including new color palettes, typography, and imagery guidelines. Created a detailed brand style guide and redesigned key marketing collateral and packaging.